Case Study

SEO management for a local business

Landing Page Conversion Optimization

A strategic layout shift along with better-positioned and linked CTA’s on the homepage which resulted in the business being fully booked.

Project summary

They came to us as a new business trying to use organic marketing to their advantage. We fixed their SEO and technical issues, so they started seeing results from our work sooner and better than they had anticipated. Three months after we started working with them, they were already ranking on the first page of search results for more than 20 keywords that were relevant to their business. One year on, and they are ranking on top pages for over 50 relevant keywords.

 The Strategy

  • Deep audit of onsite as well as offsite issues.
  • Charting out key areas of concern and addressing them first.
  • Connected and claimed all channels on behalf of the business.
  • Comparative analysis of performance.
  • Competitive keyword selection and adding structured data markup to benefit the business.
  • Mobile accessibility issues are fixed on the way.

The Challenge

As it sometimes happens with well-performing loved small businesses, issues arise out of nowhere and blow up to cause concerns. That’s what happened to this lovely business. Ex-staff and competitors joined hands to malign their online reputation by posting fake reviews. Competitors made attempts to cut their business by trying to manipulate ratings!

This naturally caused unnecessary stress for the owners and staff, who were feeling helpless and had no idea how to deal with this situation. We stepped up to the challenge when the owner contacted us for help.

ORM-Online reputation management

We reverse-engineered the strategy (we needed more SEO techniques than ever before), communicated more frequently, and shared the plan with owners. We countered negativity with overwhelming positivity to balance out the narrative about the business. We successfully got many fake reviews removed from the GMB profile by putting up their case effectively in front of the support team at Google. Their ratings improved and stress was reduced, which made our day.

 

Proven Results

 

%

Search Traffic

%

Conversion Rate

Top 5 Keywords

%

Online Leads

More Successful Projects

 

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Unless you really get down to the nitty gritty of a business website’s metrics and analytics data, you won’t be able to deliver results that stick and get better over time.

Sheril

Creative Director, IWD

Location

Auckland, New Zealand

(+64) 223208492

[email protected]

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